Provisions include membership drive and sales incentives

COLORADO SPRINGS – The American Numismatic Association has signed a definitive agreement for Bowers and Merena Auctions to act as the official auctioneer for the two 2009 ANA shows, the Los Angeles World’s Fair of Money® andthe Portland National Money Show™, Executive Director Larry Shepherd announcedtoday. Details of the agreement include sales incentives as well as a guarantee tosign up 2,000 new ANA members.

In consideration for the exclusive right to conduct the auctions and be designatedas the official auctioneer, Bowers and Merena, which was selected by the ANABoard of Governors in March, has agreed to pay the ANA a base fee for bothshows, plus two percent of the total sale price for all auction sales over $20 million(for Los Angeles) and $12 million (for Portland). In addition, Teletrade, an affiliatecompany of Bowers and Merena, will conduct a sanctioned Internet auction immediately preceding each convention.

Bowers and Merena has also guaranteed that it will sign up 2,000 new members tojoin the ANA from Sept. 1, 2008, through Dec. 31, 2009.“We are very pleased with this contract because it provides incentives for both parties to work together to ensure that the auctions are as successful as possible,”said Shepherd. “In addition, we are extraordinarily pleased with Bowers andMerena’s commitment to help the Association build its membership.”

“This is an exceptional opportunity for Bowers and Merena to further secure ourleadership role in this industry, and most certainly is a win-win for both partiesinvolved,” said Greg Roberts, Chief Executive Officer for Escala Group, Inc., parentcompany of Bowers and Merena Auctions. “We appreciate the confidence thatthe ANA has placed in Bowers and Merena to conduct successful auctions at theirshows and to help build the quality membership of their organization.”

“We pride ourselves on the level of professionalism and knowledge of our team,”added Steve Deeds, President of Bowers and Merena. “We have the numismaticexperts and auction specialists on staff who will go the extra mile to provide anexceptional auction event every time. We have a tremendous respect for the ANAand what the organization does to advance coin and currency collecting, and theentire Bowers and Merena team is looking forward to working with them toward ourmutual goals.”

2-2 ANA, Bowers and Merena Finalize Details of Auction Contract
Live auctions will be held during the Los Angeles World’s Fair of Money®, Aug. 5-9,2009, and during the Portland National Money Show™, March 13-15, 2009.The American Numismatic Association is a nonprofit organization dedicated toeducating and encouraging people to study and collect money and related items.

The ANA helps its 32,000 members and the public discover and explore the world ofmoney through its vast array of programs including its education and outreachprograms, museum, library, publications, conventions and seminars.

For more information, call 719-632-2646 or

Bowers and Merena Auctions was founded in 1983 and has grown to become the world’s preeminent numismatic auctioneer with more than half a billion dollars inrare coin and currency sales. Bowers and Merena has handled four of the five mostvaluable United States coin collections ever sold, including the Louis E. Eliasberg Sr.Collection, the Harry W. Bass Jr. Collection, the Garrett Collection for The JohnsHopkins University, and the Norweb Collection.

For more information, call 800-458-4646 or visit

CONTACT: Jay Beeton
Telephone: 719-482-9864