Ron Currie, Ed Harbuz and Gunther Wolters

Gunther Wolters & Alexandra Vishnevskaya

Fabulous Fridays Choir

Today, the historic Perth Mint reveals its new corporate identity to an international
audience at the 2008 World Money Fair in Berlin, Germany.
Perth Mint Chief Executive Officer, Ed Harbuz said “revitalising The Perth Mint brand
was necessary to echo expanding global business activities and to provide flexibility
to adapt to the increasingly varied media in which the Mint features.”
Since its foundation day on 20 June 1899, The Perth Mint’s corporate identity has
evolved from being represented by the official seal of the Royal Mint, through various
interpretations, to a symbolic logo depicting a rampant swan.
“Our new corporate identity is reflective of a modern organisation. It will serve us
well into the 21st century, while maintaining strong links to our long and distinguished
past,” said Mr Harbuz.
Symbolic of Western Australia’s origins (formerly the Swan River Colony), the
majestic swan has been transformed to create a stylised image. Simple and elegant
in design, the proud bird’s broad sweeping wing gives a sense of movement and
The colours of green and gold, albeit in more muted shades, also provide a link to
The Perth Mint’s heritage, as they build upon and reinforce the brand assets of
tradition, prestige and integrity.
The new corporate identity will be expressed on all Perth Mint products,
communications, promotional materials and signage.
Known internationally as a supplier of value-added precious metal investor and
collector coins and coin blanks, The Perth Mint also offers bullion buyers a unique
precious metal depository. As one of Western Australia’s premier tourist
destinations, the Mint hosts more than 100,000 visitors each year to its original site at
310 Hay Street, East Perth.

Ed Harbuz, Chief Executive Officer, The Perth Mint
Telephone +61 8 9421 7200 Mobile 0412 026 535